The current page shows the eighteen most recent FAMs, each linking to its own recap – the destinations are all here. The opportunity is to bring the proof behind them (the quotes, the photography, the stories) to the surface. Three findings shaped the reframe. View the current page →
The individual recap pages hold the quotes, stories and photography – but the archive landing shows only destination links, behind a login, so none of that proof is visible where a planner first arrives. The redesign surfaces it on the landing itself: a lead recap, planner voices, and a card per FAM that opens its full review.
The page is a lovely destination in itself; the chance is to let it route, too. Each past FAM links to its full recap, and the page points to the upcoming calendar – so the proof turns naturally into “I’d love the next one.”
The planned AI content workflow (e-campaigns, social, YouTube Shorts) draws on site content. The richer the stories and imagery this page holds, the more the whole engine has to work with.
“A short, evocative pull-quote from the recap or a planner who was there – the line that makes you want to read the whole thing.”Read the Recap →
“The Wedaways FAMs have been an invaluable resource for gaining intimate knowledge of destinations and properties. Networking unlike any other.”
“What I loved most was how intentional and well cared-for we felt throughout. Having Renée there made such a difference.”
“It’s an honor to partner with you all these years. You make everyone feel important, heard, welcomed and appreciated.”