Twenty-one guides live today – your largest body of consumer-facing content. Four findings shaped this mockup. View the current archive →
The page introduces itself as “a global wedding marketing initiative” – language for properties and trade, met by a couple arriving from Pinterest. In the new design, the collection speaks to the couple; the programme sells to properties on the For Properties page.
The archive shows twelve and says “no more posts to show” – while nine more guides sit behind a pagination link few will find. In the new design, all twenty-one are present on one page, filterable by destination.
Twenty-one beautiful properties, but no filtering or sequence to guide a couple to the place that’s theirs. In the new design, the newest issue leads, and simple setting and region filters do the guiding.
Each guide is a crafted, multi-day production, and we wanted the collection to feel that way – curated and editorial, like a beautiful magazine catalogue. In the new design, the guides become numbered issues of a series, with the newest always front and centre.