The current page has genuinely strong bones – a rich filter taxonomy and compare-up-to-three. We kept both. Four findings shaped how it now behaves and feels. View the current page →
A couple arriving from Pinterest meets a wall of filter dropdowns before a single image – the exact “directory” impression the rebrand is correcting. In the new design, imagery and region discovery lead; the filters refine.
Castle, Private Island, Wine Estate, Italian Borgo – the breadth that sells the portfolio is buried inside dropdowns you have to open one by one. In the new design, filters are visible chips, so the range itself is part of the appeal.
Compare is useful but temporary – refresh and it’s gone, and nothing is captured. In the new design, Save sits beside Compare: saving a property is the gentle registration moment that starts a shortlist and feeds the CRM.
A planner is sent here to answer a client’s question – but the cards show little beyond a name and place. In the new design, each card surfaces the wedding-specific facts that matter: capacity, buyout, setting – the depth that makes this a professional tool.