The Journal Mockup  ·  The blog, repackaged as editorial  ·  Cards route by type  ·  Grey boxes = media
How the Journal works – and the routing

Today’s blog mixes styled shoots, destination guides and behind-the-scenes posts into one feed. Most of those types now have their own, richer templates – so the Journal becomes an editorial hub that aggregates everything but routes each card to the right place.

Styled shoots

→ the wedding-guide template

A styled-shoot card links to the full editorial guide (“a wedding imagined here”), not a plain post.

Destination guides

→ the destination-guide template

A guide card links to the destination-guide template.

Behind the scenes

→ the Journal article template

Behind-the-scenes, news, planner features and travel notes use the new editorial article template – the genuine “journal” content.

SEO

Preserve the URLs

Existing post URLs must be kept or 301-redirected on the build – the migration’s biggest SEO risk. (Kiko / Phase 2.)

01 – Masthead
Editorial

The Journal

Inside the world of Wedaways – the shoots, the guides, the journeys and the people behind them.

All Styled Shoots Destination Guides Behind the Scenes Travel Notes
02 – Featured
Featured image – a styled shoot at its most beautiful
Styled ShootEditor’s Pick

A coastal wedding, imagined at Chileno Bay.

A fully produced editorial shoot – the bridal fashion, the tablescapes, the light – brought to life at one of Los Cabos’ most extraordinary resorts.

Read the Guide →

Routes to → the wedding-guide / styled-shoot template

03 – The Feed
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04 – Newsletter
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