Four findings shaped this template – and one principle: it works on two audiences at once. The couple thinks “this is what our wedding could be”; the property thinks “this is us, at our best.” View the current Conrad Orlando guide →
A couple meets the production team’s @handles, a thank-you from the property’s marketing department, and a vendor testimonial about business visibility – before the dream. In the new design, the gallery leads and the credits close the page quietly.
“A global wedding marketing initiative” framing and B2B testimonials sell the styled-shoot programme – to a couple who landed here from Pinterest. In the new design, the guide speaks to the couple; the programme sells to properties on the For Properties page.
The only CTA is “Book [property]” with no context of who Wedaways is or what booking involves – then the page dead-ends. In the new design, every guide routes: plan your wedding here, see the property, start the conversation.
Forty-five beautiful images in one continuous stream – it looks lovely, but it isn’t showing the visitor anything in particular, or leading them anywhere. In the new design, the gallery is given purpose: editorial chapters – sense of place, the aisle, the art of the table, the dress – that guide the visitor through the property and towards the next step.
“A short, warm line from the General Manager – in their own words – about welcoming Wedaways to the property.”