The current property pages hold real depth – capacities, exclusive use, F&B, event planner on property. The opportunity is structure: turning that depth into the “genuine portrait” your insight document asks for. Four findings shaped this page. View a current property page →
Capacities, exclusive use and F&B – the data a couple and planner actually decide on – sit below a long scroll of generic amenities (bathrobe, hairdryer, slippers). In the new design, the wedding facts lead, at a glance, up top.
The pages describe the properties, but they don’t yet read as the “genuine portrait” your insight document asks for. In the new design, a considered portrait from people who have stood inside the property.
A property with a Wedaways shoot has the most beautiful proof imaginable – and the property page never links to it. In the new design, the shoot is shown here and links to the full guide.
The messaging tool exists but nothing leads to it, and nothing is captured or saved. In the new design, Save and Message are present throughout, and the page builds to an inquiry with Wedaways alongside – the conversion the whole strategy hinges on.